Zimbabwe's Participation at Expo 2020 Dubai - Why is Zimbabwe participating at EXPO 2020 Dubai?


Why is Zimbabwe participating at EXPO 2020 Dubai?

Key Objectives of Zimbabwe’s Participation –

  • To promote Brand Zimbabwe and unpack the country’s Vision 2030;
  • To promote trade and investment opportunities, as well as attract visitors to Zimbabwe;
  • To clarify Zimbabwe’s policies and processes through a unified and simplified message;
  • To conduct an exhibition of Zimbabwe’s Culture and Heritage, Top Brands in Goods and Services, and technological innovations that have impacted the livelihoods of people, and will continue to do so in the future;
  • To unpack the Zimbabwe is OPEN FOR BUSINESS Mantra using practical examples and tangible results as drawn from the current reform efforts.
  • To seek Source Markets and/or opportunities for technology transfer, tourism, investments and human capacity development.
  • To exhibit Zimbabwe’s Rich and Diverse human capital by showcasing wholly Zimbabwean made solutions to world problems; and
  • To change the previously negative narrative on our beloved country Zimbabwe into a positive narrative